Team Head

Team Head - Digital Marketing, Alternative Distribution

The Team Head for Digital Marketing is responsible for designing, executing, and optimizing data-driven digital marketing strategies to accelerate the growth of embedded, digital, and affinity insurance products. This role focuses on driving user acquisition, enhancing conversion rates, and scaling insurance integrations across digital banking platforms, e-commerce ecosystems, and corporate partnerships. The ideal candidate bridges the gap between creative marketing and technical execution, leading a high-performing team to maximize digital performance, improve purchase frequency, and deliver seamless customer journeys.

KEY RESPONSIBILITIES

• Strategic Digital Campaign Management
  • Develop and execute end-to-end digital marketing strategies for embedded insurance products within mobile banking applications, payment wallets, and partner ecosystems.
  • Design and launch performance marketing campaigns (Paid Social, Search, Display, Programmatic) tailored to specific target segments and affinity groups.
  • Oversee the conceptualization and deployment of offline-to-online (O2O) initiatives, including digital support for physical partner pop-ups and retail activations.
• Conversion Rate Optimization and Journey Mapping
  • Analyze and optimize digital sales funnels to minimize friction and maximize conversion rates across web and app-based insurance platforms.
  • Collaborate closely with Product and Tech teams to refine UI/UX flows, ensure messaging alignment, and implement robust tracking for digital product launches.
  • Utilize data insights to design targeted lifecycle marketing campaigns, push notifications, and email triggers aimed at increasing customer retention and purchase frequency.
• Performance Analytics and Reporting
  • Build and manage relationship with affinity partners and providers.
  • Establish, track, and optimize key performance indicators (KPIs) including Cost Per Acquisition (CPA), Click-Through Rate (CTR), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
  • Provide regular, data-driven performance dashboards and campaign retrospectives to senior management and external ecosystem partners.
  • Manage the digital marketing budget efficiently, ensuring maximum return on ad spend (ROAS) and strategic allocation across channels.
• Team Leadership and Stakeholder Collaboration
  • Lead, mentor, and manage the team, fostering a culture of continuous testing, learning, and accountability.
  • Coordinate with external digital agencies, tech providers, and retail partners to ensure timely and brand-compliant campaign delivery.
  • Work collaboratively across internal units—including TSRU, Compliance, and Legal, and MCG—to ensure all digital assets meet corporate and regulatory standards.

JOB SPECIFICATIONS/QUALIFICATIONS

• 4–5 years of proven experience in digital marketing, performance marketing, or growth hacking. At least 1–2 years in a supervisory or team-leading capacity.
• Prior experience in Fintech, Insurtech, Digital Banking, E-commerce, or Digital Reseller networks is highly preferred.
• Strong analytical mindset with the ability to translate raw data, funnel metrics, and user behavior into actionable marketing strategies.
• Exceptional written and verbal communication skills, with a track record of effectively managing partnerships and presenting to business stakeholders.
• The candidate must be willing to work on-site in Ortigas.