Marketing Manager

Responsibilities

• Co-marketing leader responsible for creating plans and driving initiatives that will increase acquisition & usage for your designated area and will work cross-functionally with teams such as Product, Marketing, Operations Support, IT, Customer Experience, Analytics, and Branch Banking to execute with excellence across the bank.

• He/she will co-create and co-drive execution of plans to achieve usage goals on a quarterly basis on top of organic growth

• Leverage performance marketing, brand marketing and content to accelerate Sign Ups & product usage. Work with relevant marketing teams to define the marketing brief (WHY-WHO-WHAT-HOW) and ensure that execution drives growth.

Qualifications

• Must be a Bachelor’s Degree holder

• At least 5 years experience in Digital Marketing / Brand Management / Digital Product Management / Innovation Management / UX

• Knowledgeable in Growth and Performance Marketing, Brand/Product/P&L Management, Digital Marketing and Advertising

• Willing to work on site and be assigned in Ortigas.

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration  of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.                                                                                                                       Requisition ID: 23867