UI/UX Design Lead
Makati City, National Capital Region, PH
Job Mandate
Reimagine the future of banking for BDO Customers by challenging and delivering exceptional Customer Centric User
Experience Designs while working closely with the different business units and providing them domain expertise on
User Experience Design in accordance with BDO’s Customer Experience Principles, BDO’s Branding Style Guides, BDO’s
Experience Guide and BDO Experience Design System.
Key functions include (i) being responsible for the project end-to-end from initiation phase to delivery phase within the
context of Experience Design deliverables – creations of designs, interactive prototypes, and handover documents, (ii)
provide UI and UX Design thought leadership, (iii) managing vendor relations, and (iv) managing EXD project team
members to achieve professional and career growths.
Duties and Responsibilities
UI and UX
1. Accountable in creating the necessary deliverables in accordance with the team’s practices and standards. These
deliverables are, but not limited to wireframes, high-fidelity screens, interactive prototypes and handover
documents.
2. Research and understand customer pain points, behavior, goals, and motivation to identify opportunities and areas
of improvement on the design level.
3. Understand business needs, goals, and motivation.
4. Confidently conduct workshops for brainstorming, ideation, synthesis and mapping, and translate these to strategic
design solutions.
5. Accountable in creating sketches, wireframes, and interactive design prototypes considering the information
architecture and user experience flows to clearly illustrate how functionalities and user experience work.
6. Pro-actively promotes customer-centric User Experience Designs.
7. Confidently conduct workshops for design clarification or validation sessions and presents designs to working team
while managing their expectations.
8. Conduct usability testing to validate prototypes as necessary.
9. Deliver and iterate designs given tight deadlines.
10. Manage design assets, version control, and documentation to maintain proper design governance.
11. Craft detailed and comprehensive handover documents for development teams to ensure design consistency based
on the best user experience possible while considering technology used, technical limitations and business
requirements.
12. Instill a strong UX mindset and passion for design advocacy, commit to UX/UI best practices, process improvements,
and share ideas and inspiration within the team.
13. Provides a strong User Experience and User Interface Design thought leadership.
14. Promote Design Thinking on the appropriate Product UI/UX based on the best user experience possible while
Job Description
considering technology used and business requirements.
High-level Process
1. Manages, leads, and mentors a team of UI/UX designers, and provides strong both strategic and project appropriate
design approach.
2. Be responsible for the complete, quality and timely delivery of project deliverables for UI/UX Design tower from
initiation phase to delivery phase within the context of Experience Design deliverables.
3. Acts as the team’s champion in creating standards while considering best practices and applications to BDO use cases.
4. Effectively interact, collaborate, and establish sound working relationships with all stakeholders.
5. Provide support to the following (but not limited to) as needed:
a. Product and Marketing partners in conducting market and internal needs scanning to understand the pain
points of each target market
b. UAT Testing
c. In-Market testing such as Usability, FGD, Surveys.
d. Stakeholder testing
6. Ensures delivery and adherence to any established engagement model, strategies, and framework with EXD such as
but not limited to BDO Customer Experience Principles, BDO Branding Style Guide, and BDO Core Experience Guide
(design system).
7. Support the assigned Experience Design Lead and/or Project Lead in any other needed project specific, team#related, or ad-hoc tasks and deliverables.
8. Ensure delivery of all agreed Ad-hoc assignments assigned outside of EXD main deliverables.
9. Ensure adherence to any standard and framework established by the team, group, and the bank.
Minimum Qualification Requirements
Education A graduate of BS in Design, Computer Science, Fine Arts, Psychology.
Certifications on UX/UI Design Courses (added points)
Work Experience At least 6 years of proven work experience as a UI/UX Designer or similar role.
Experience in the banking/financial services industry designs is a must.
Knowledge Area UI/UX Design, Customer Experience Design, Design Thinking, User-Centered
Design, or any relevant course
Skills
- Mastery in Design Thinking, Design Sprints, Human-centered Design or User#Centered Design is a must.
- Strong portfolio of UI/UX design projects is a must.
- Strong knowledge of design and prototyping tools (e.g. Adobe XD) and other
design software. (e.g. Adobe Illustrator and Photoshop)
- Some knowledge/ experience with HTML5 and CSS.
- Proficient in the use of presentation tools. (e.g. Powerpoint, Word, Excel)
- Excellent documentation skills.
- Good grasp of the English language in spoken and written form.
Personal Attributes
- Ability to thrive in a collaborative team, carrying excellent communication
and interpersonal skills to interact with various levels of stakeholders with
different types of personalities.
- Great listening skills to fully understand the requirements and environment
considerations.
- Strong presentation skills - confident in presenting design rationale and
concepts through visual storytelling.
- Strong analytical, creative, and problem-solving skills.
- Good time-management skills - ability to manage multiple projects and work
in teams with diverse backgrounds.
Job Description
- Strong initiative, self-motivation, self-discipline, creativity, and determination
to reach goals and objectives with minimal management intervention and
control.
- Quick learner and ability to understand new business dynamics.
- Open minded and embraces constant change in the environment.
- Detail-oriented.
- Works well under pressure and does not lose sight of the objective.
Professional Certification & Licenses
If available, will be value-adding
- CUA (Certified Usability Analyst)
- UXC (User Experience Certified)
- Interaction Design Foundation License
BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 23236