Marketing Manager

Job Description:

As a Marketing Manager, you will spearhead the development of a bank-wide marketing approach to the consumer segment with a mission of making BDO the #1 bank amongst these segments across priority product lines. You will take a customer-first approach to complement the product experts across the bank.

Job Responsibilities:

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders

• Lead a customer-first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business unit’s target markets

• Build and maintain thought leadership and subject matter expertise encompassing all customer segments

• Work with the business unit to help support business objectives

Your Qualifications and Your Experiences should be

• College graduate of Communications, Marketing or any Business-related course

• 5+ years of experience related to business management, account management or FMCG marketing

• Creative production, digital marketing, management of agency-partner (creative, media, digital agencies)

• Digital Marketing and/or Digital User Experience in terms of media, CRM and the like

You must be willing to be assigned in Makati.

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.                                                                                                                       Requisition ID: 22232