Marketing Lead
Makati City, National Capital Region, PH
Job Description:
- As a Marketing Lead, you will be responsible for spearheading the development and executions for the varied projects, services and activities of the Bank's life and non-life subsidiaries units. The Marketing Lead is tasked to create, manage and execute marketing campaigns and service BAU marketing and communications of BDO Life and BDO Insure.
Job Responsibilities:
- Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
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Lead a customer-first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business units target markets
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Build and maintain thought leadership and subject matter expertise encompassing all customer segments
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Performs diligently other responsibilities / tasks that may be assigned in the course of the meeting the objective of the group/Bank
Your Qualifications and Your Experiences should be
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Holder of a Bachelor's Degree
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10+ years of experience related to business management, marketing and advertising. Experience in insurance (life, non-life, insurance brokerage, bancassurance) industry is plus
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Knowledgeable in creative production, digital marketing, management of agency-partner (creative, media, digital agencies)
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Strong written, oral, communications and presentation skills – can confidently present to senior leadership
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Strong initiative and influencing skills with the flexibility to work independently grounded on solid project management
You must be willing to be assigned in Makati.
BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 22541