Community Market Officer

The Community Market Officer (CMO) is the front-line implementer of BDO Network Bank’s (BDONB) community market development strategy. The CMO is embedded in target communities and is responsible for local execution of banking ecosystem activities—from profiling and onboarding to financial education, channel activation, product distribution, and brand building. The CMO plays a vital role in ensuring BDONB becomes the primary bank of underserved communities through inclusive, accessible, and relationship-driven banking.

• 1. Community Identification, Profiling & Program Launch
  • Support the Community Market Manager in profiling target barangays or municipalities.
  • Gather on-ground data on population, livelihood, financial access, and service gaps.
  • Help set baseline metrics for customer acquisition and product penetration.
  • Assist in launching community programs based on approved rollout timelines.
  2. Channel Mapping & Deployment
  • Identify optimal physical locations for BDONB access points such as Cash Agad partners, ATM sites, branch-lite presence, or partner merchants.
  • Recommend and assist in onboarding community-based agents and partners.
  • Conduct field visits to monitor functionality and usage of digital and physical channels.
  3. Customer Onboarding & Engagement
  • Lead community engagement sessions, barangay caravans, or house-to-house activities to register new customers.
  • Guide clients through the account opening process using mobile apps or assisted onboarding.
  • Track and document customer progress through the onboarding funnel.
  • Proactively identify and address barriers to adoption.
  4. Product Distribution & Cross-Selling
  • Promote BDONB and BDO Group financial products aligned with the needs of community members (e.g., loans, micro-insurance, savings, remittance).
  • Assist customers in understanding product terms, benefits, and processes.
  • Support after-sales service and reinforce product usage to deepen wallet share.
  5. Community Branding & Relationship Building
  • Represent BDONB in community events, forums, and partnerships with LGUs, schools, coops, and local groups.
  • Install and maintain BDONB visibility materials such as banners, posters, and signages in key areas.
  • Partner with local influencers and community leaders to strengthen brand affinity and trust.
  6. Data Monitoring & Performance Tracking
  • Maintain accurate logs of customer onboarding, product uptake, and feedback.
  • Submit regular reports to the Community Market Manager on progress vs. targets.
  • Provide on-ground insights and recommendations for improvement.

Education

• College graduate

Work Experience

• At least 3-5 years of work experience related to deposits, payments, cash management, field-based roles such as community development officer, loan officer, sales agent, or outreach coordinator.
• With experience in product management, project management, business development and relationship management, in rural or underserved areas

Technical Knowledge and Skills

• Knowledge of banking products and process
• Policy and procedure writing
• Project management with strong field execution skills, organized and detail-oriented
• Strong interpersonal and communication (verbal, written, management presentation) skills, must be comfortable interacting with stakeholders
• Microsoft Office software and Tech-savvy and able to use mobile apps or digital tools for account onboarding and reporting.
• Soft skills: Results-oriented, strong work ethic, accountable, reliable, resourceful, collaborative, self-motivated, committed and highly driven with a passion to win
• Must be willing to travel within assigned communities and adaptable to field conditions.